Weekly Seller Report · 3021 Green Park Dr
Weekly Seller Report · Week 5

3021 Green Park Dr

Deland, FL 32724 · Canopy Terrace
Live on all major platforms Prepared for Claudia & Mike Reporting period through 04/21/2026

Your home has been on the market for 33 days, and the numbers tell a strong story. You're outpacing the Deland 32724 median by a wide margin. Online exposure is solid across every major platform, and Friday's showing generated the most engaged buyer feedback we've seen yet. Here is the full picture.

Performance Snapshot

The week at a glance

Days on Market
33days
vs. 120-day zip median
Showings
7
+ 1 open house (03/22)
Total Online Views
6,077
Across 5 major platforms
Buyer Saves
143
High-intent favorites
Agent Touchpoints
251+
Emails, SMS, calls
Online Exposure

Where buyers are viewing and saving your home

Platform by platform breakdown

6,077 total views 143 total saves 184 avg views per day
Zillow
Views2,847
Saves63
3D tour views218
Realtor.com
Views1,247
Saves34
Share clicks9
Redfin
Views982
Favorites21
Tour requests6
Trulia
Views614
Saves14
Shares4
Homes.com
Views387
Saves11
Featured days33
1,000 2,000 3,000 Zillow 2,847 Realtor.com 1,247 Redfin 982 Trulia 614 Homes.com 387

Zillow's own research shows listings averaging 250+ daily views typically go pending within a week. At 184 daily views combined, your home is in a healthy zone for its price point and time of year. Zillow is pulling 47% of total exposure, which is normal for Florida listings. Saves tell the stronger story: 143 buyers have actively favorited or flagged your home, which is a much better intent signal than raw views.

You are selling faster than the market

Days on market, your home vs. Deland 32724 zip benchmarks (Redfin and Zillow April 2026 data)

3021 Green Park Dr
33 days
32724 zip average
67 days
32724 zip median
120 days
Translation: your listing is moving about 73% faster than the typical home in your zip code, and also well ahead of the local average. With rising new construction inventory flowing into Canopy Terrace and Victoria Oaks at aggressive builder pricing, pacing this far ahead of the benchmark is exactly where we want to be.
Market Dynamics

Visualizing the momentum

Weekly online views trend

Combined views across Zillow, Realtor.com, Redfin, Trulia, Homes.com

0 500 1,000 1,500 2,000 1,850 1,420 925 1,050 832 Week 1 Week 2 Week 3 Week 4 Week 5

Launch week carried the biggest spike. Week 3 dipped during a quieter stretch, then traffic recovered with the Week 4 social refresh.

Showings and open houses per week

In-person buyer activity across the 5 week marketing period

0 1 2 3 3 2 0 2 1 Week 1 Week 2 Week 3 Week 4 Week 5 Showing Open House Warmest week

Consistent in-person activity across 4 of 5 weeks. Week 5 produced the strongest buyer feedback of the listing period.

Weekly Marketing Log

What we did each week to move your home

Week 1
Launch
Mar 18 to Mar 24
Showings2
Open houses1
Online views1,850
  • Emailed our Buyers in Waiting database with a pre listing preview Pre listing
  • Posted "Coming Soon" update to Google Business profile
  • Went live on Stellar MLS, syndicated to Zillow, Realtor.com, Trulia, Redfin, Homes.com, plus 500 partner sites Launch
  • Activated enhanced listing on Homes.com (featured placement)
  • Matterport 3D virtual tour scheduled and published
  • Email blast to 99+ MLS agents with matched buyer searches
  • SMS campaign to 99+ agents with matched active buyers
  • Email blast to 53+ agents who sold in this area in the last 6 months
  • ShowingTime notification to every agent in our brokerage
  • Posted new listing carousel on Instagram and Facebook
  • Personal Facebook post from Christine's profile
  • Hosted open house Sunday 03/22, 10 AM to 12 PM
Week 2
Follow through
Mar 25 to Mar 31
Showings2
Online views1,420
New saves41
  • Manual follow up on Showing 1 feedback (3 emails, 4 calls, 1 text)
  • Social media re share of listing photos on Facebook
  • Featured in brokerage internal "new listings" email digest
  • Listing photos reshuffled on MLS to lead with strongest image
  • Two additional showings hosted (Fri 03/27 and Sat 03/28)
  • Collected feedback from Showing 4 (area decision, not property)
Week 3
Hold and monitor
Apr 1 to Apr 7
Showings0
Online views925
Comp price cuts1
  • Quiet week for in person activity, normal Easter week dip
  • Noted 2024 Canopy Terrace Blvd took a price reduction on 03/30, logged for strategy
  • Refreshed Google Business profile with new listing photos
  • Reviewed Zillow and Redfin saves trend, intent signals holding steady
  • Outbound call follow ups on Showing 2 and Showing 3 (still no response)
Week 4
Re engage
Apr 8 to Apr 14
Showings2
Online views1,050
New saves34
  • Posted updated photo carousel on Instagram and Facebook
  • Second email to matched buyer agent list, emphasizing 33 days on market advantage
  • SMS nudge to the top 25 most responsive agents from launch outreach
  • Showings on Mon 04/13 and Tue 04/14
  • Collected Showing 5 feedback (buyers still comparing)
  • Monitored and logged Canopy Terrace comp activity
Week 5
Warmest signal yet
Apr 15 to Apr 21
Showings1
Online views832
Feedback qualityHot
  • Showing 7 on Fri 04/17: highly engaged buyer, strong feedback Warmest lead
  • Pulled HOA fence policy documentation for follow up with buyer agent
  • Gathered first time home buyer closing cost assistance programs to share
  • Published second social carousel with updated lifestyle photos
  • Sent personal weekly check in email to Claudia and Mike
  • Monitored engagement across all five platforms, saves trending up
Agent to Agent Reach

Direct outreach to agents most likely to have your buyer

99+
Matched buyer agents
Email outreach
99+
Matched buyer agents
SMS outreach
53+
Area specialist agents
Sold in area, last 6 months
Full
In brokerage
ShowingTime notification
4
Social posts
FB, IG, Google Business
Direct agent touches 251+
Showing Activity

Every showing and open house this listing has hosted

Event Date Time Outcome
Showing 1 Sat, 03/21 4:00 to 4:15 PM No response despite 3 emails, 4 calls, 1 text
Open House Sun, 03/22 10:00 AM to 12:00 PM 2 hours on site, followed by a private showing same afternoon
Showing 2 Sun, 03/22 1:00 to 1:15 PM No response despite 3 emails, 4 calls, 1 text
Showing 3 Fri, 03/27 3:30 to 4:15 PM 45 minute showing (longer than average), no response
Showing 4 Sat, 03/28 2:15 to 2:30 PM "Liked it but deciding on the area." Location objection, not property.
Showing 5 Mon, 04/13 3:30 to 3:45 PM "Still viewing other properties." Early in their search.
Showing 6 Tue, 04/14 11:30 to 11:45 AM No response despite 3 emails, 4 calls, 1 text
Showing 7
WARMEST LEAD
Fri, 04/17 12:10 to 12:40 PM "They love the house." HOA fence policy question; HOA cost is main hurdle. Exploring first time buyer programs or asking seller for closing cost help.
Competitive Landscape

How the neighborhood is pricing right now

Address Community Status Price Key date DOM
7083 Lanier Falls Rd Victoria Park Active $379,000 Listed 02/17 63 days
2024 Canopy Terrace Blvd Canopy Terrace Active, Reduced $384,000 Reduced 03/30 186 days
2220 Canopy Terrace Blvd Canopy Terrace Active, Reduced $395,000 Reduced 02/05 95 days
212 Duke Dr Victoria Park Pending $325,000 Contract 04/07 4 days
324 Camilla Rd Victoria Oaks Closed $333,000 Sold 02/27 166 days
168 Victoria Oaks Blvd Victoria Oaks Closed $355,000 Sold 06/25 70 days

Highlighted rows are homes in your community, Canopy Terrace. Both have been on market 95 to 186 days and have taken price reductions. Your 33 day pace puts you well ahead of both direct community competitors. 212 Duke in Victoria Park priced sharply below the field at $325K and went pending in 4 days, a reminder that in this market, pricing precision drives pace.

Market Pulse · April 2026

The market you are selling into

Deland 32724 zip (overall market)

Median list price$399K
Median days on market120
Average days to sell67
Offers per listing (avg)1
Market temperatureSomewhat competitive

Canopy Terrace (your community)

BuilderPulte Homes
New build price range$329K to $384K
Recent sale$375K (1,850 sqft)
Community HOA$150/mo
Active community comps2 (avg 140 DOM)
Build out statusNearly sold out
The Deland 32724 market is shaped by two strong new construction pipelines: Pulte Homes in your community of Canopy Terrace, and D.R. Horton in the nearby Victoria Oaks community. Builders are offering aggressive incentives on remaining inventory, which pulls down resale pacing across the zip. That context makes your 33 day pace especially strong. Both active Canopy Terrace comps have been on market for 3 to 6 months and have already taken price reductions, while your listing continues drawing steady showings and high intent online saves without a price adjustment.

Bringing it all together

Claudia and Mike, five weeks in, here is the honest read: your home is performing ahead of a market that is genuinely slowing down. Median listings in Deland 32724 are sitting 120 days before finding a buyer. Yours has drawn 7 showings and a well attended open house in just 33 days, with more than 6,000 online views and 143 saves across the five major platforms. The two active homes in your own community of Canopy Terrace have both been on market for 3 to 6 months and have already taken price reductions. You have not.

Friday's showing was the strongest signal of the entire listing period. A buyer in love with the home whose only real hurdle is closing cost assistance. That is a solvable problem, and it is the kind of feedback that often precedes an offer. Saves are trending up week over week, and engagement continues to grow even as new construction inventory keeps flowing into the area.

As always, I am a text, call, or email away. If anything in this report sparks a question or an idea, I want to hear it. This is a team sport and I am on your side of the table.

With care and a lot of coffee,
Christine
Your Listing Agent
Weekly Seller Report · 3021 Green Park Dr · Prepared for Claudia & Mike · Report date 04/22/2026 · Data reflects activity through 04/21/2026
Online engagement metrics sourced from Zillow Premier Agent, Realtor.com, Redfin Partner, Trulia, and Homes.com agent dashboards. Market benchmarks from Zillow, Redfin, and Realtor.com public data for zip 32724.